The name “40days” draws directly from Scripture, where periods of forty days often marked seasons of testing, preparation, and transformation. From Jesus fasting in the wilderness to the flood in Noah’s time, these moments were never just about endurance—they were about becoming who God intended us to be on the other side.

We believe everyone walks through their own “40days”. Whether it’s struggle, self-doubt, or spiritual growth, our mission is to create clothing that speaks into that season and encourages people to keep going, rooted in faith.

Our designs are bold yet grounded, merging Christian values with modern streetwear culture—so you can represent your walk with Christ not just in words, but in what you wear. Each piece we release carries meaning, from subtle scripture references to symbols of perseverance, faith, and redemption.